Sales funnel
One product. Three revenue lifts.
Add an order bump at checkout. Show a one-click upsell right after the payment lands. Catch decliners with a softer downsell. Every step is optional. Every step compounds.
Order bump on Starter. Upsell on Pro. Downsell on Business.
Buyer journey — Freelance Copywriting Playbook (₹499)
CHECKOUT
Ticks the "add Client Contract Pack for ₹199" bump. Pays ₹698.
UPSELL
Accepts the ₹1,499 Advanced Course. One click. No re-checkout.
THANKS
Downloads all three. Landing on your next-step CTA.
✓ ₹499 became ₹2,197
✓ +340% order value
✓ Zero abandoned carts
Order bump
One-click upsell
Downsell branch
Custom thank-you
Three levers. All server-side.
No page builder. No new admin. You wire a funnel from inside the product you already sell.
Order bump
A checkbox on the checkout page. One product, one discount slider. Ticked, it rides on the same Razorpay charge as the main product. Refunds cascade.
One-click upsell
The buyer's saved card charges instantly on YES. No second checkout. No re-entered details. If the card wasn't saved, the flow falls back cleanly to a normal buy.
Downsell branch
Show a softer, cheaper offer only to the buyers who said no to the upsell. Recovery revenue without a discount code, without an email retarget.
Custom thank-you
Own the last screen. Headline, welcome video, next-step CTA. Downloads for every item the buyer picked up along the way, in one place.
Funnel analytics
Sales page views, checkout starts, bump acceptance, upsell take rate, revenue split by step. AOV with and without the funnel, side by side.
Race-safe by design
Signed short-lived URLs. Unique index on the parent-order plus step. Idempotent gateway calls. A double-click never becomes a double charge.
Why bother with a funnel?
The math
A 30% bump acceptance at 40% of the main price lifts AOV by 12%. A 15% upsell take rate at 2x the main price adds another 30%. That is the same traffic, the same ad spend, doing more work.
Zero abandonment risk
The upsell fires after the main payment lands. Even if the buyer bounces on the upsell page, you already banked the sale.
No new tool. No new bill.
You do not stitch a checkout tool to a course tool to an email tool. The funnel edits inside the product you already have. One admin, one settlement, one refund flow.